Key Takeaways:
- Brave Search has launched an AI feature, “Answer with AI”, which provides direct responses to user queries by synthesizing data from multiple web sources, utilizing large language models and processing data from its index of over 20 billion web pages.
- The new feature could potentially affect website traffic as users may not click through to individual pages if their questions are answered directly by Brave’s AI. The company is monitoring this impact closely.
- Available in several languages and handling over 27 million queries per day, the implementation of AI-generated answers by Brave signifies a major change in how search engines aim to meet user queries in an increasingly AI-driven environment.
Brave Search has unveiled a new artificial intelligence feature called “Answer with AI” that aims to provide users with direct answers to their queries by synthesizing information from multiple web sources.
The privacy-focused search engine is now generating AI-powered answers that appear at the top of its search results page for informational and question-based queries. For other types of queries, users can access the AI-generated responses by clicking an “Answer with AI” button.
Brave Search’s new AI engine utilizes large language models like Mixtral 8x7B and Mistral 7B to instantly generate answers by processing data from the search engine’s index of over 20 billion web pages. The answers also incorporate retrieval augmented generation techniques.
“Answer with AI” is currently available for searches in English, French, German, Italian, and Spanish across all platforms. Queries in other languages may return English answers for now.
According to Brave, the AI-generated content takes “multiple intents into consideration,” allowing it to handle queries across different categories like navigation, information, and commerce.
While the feature promises more direct answers for users, it could potentially impact website traffic as fewer users may click through to individual pages if their questions are satisfactorily answered by Brave’s AI.
The company says it is closely monitoring and quantifying the impact of “Answer with AI” on site visits to address any significant disruptions caused by a drop in traffic.
With over 27 million queries per day, Brave Search’s adoption of AI-generated answers marks a significant shift in how search engines aim to satisfy user queries in an increasingly AI-driven landscape.
